Industry Overview
A fast-growing market
Businesses are projected to dramatically increase their online marketing spending over the next five years.
Magazines, newspapers, and blogs are filled with stories about the difficult challenges marketers face from both domestic and international competitors, the economy,
and how consumers are gaining more power every day. To face these challenges, marketers are shifting more of their advertising and marketing dollars from traditional
offline sources (such as print and broadcasting) to new and exciting online technologies. It's becoming increasingly clear every day that companies that don't embrace
online marketing are risking their very survival.
Just look at the numbers!
- Spending on direct marketing commercial email in the United States will hit $600 million in 2008.
(Direct Marketing Association - 2007)
- U.S. spending on email advertising will grow to $2 billion by 2012 from $1.2 billion in 2007.
(JupiterResearch - 2007)
- Forrester Research estimates that search marketing will dominate online ad spending for the next five years. This year, search spending will reach $6.5 billion,
or 41.4 percent of total online ad spending.
(Forrester Research, "U.S. Online Advertising Forecast, 2006 to 2011")
A rapidly growing market + a proven business model = success!
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