Economics
The parent company of BlueLens, eWayDirect, Inc., has been a market leader in online marketing services for over seven years. eWayDirect's profitable,
proven business model has now been translated to an outstanding franchise opportunity available to a limited number of business professionals across the United States.
The current cost of a BlueLens franchise is $30,000. Franchisees receive exclusive rights to market to a minimum of 400 prospective targeted resellers in a
geographic territory. Prospective resellers include advertising agencies, marketing consultants, list brokers and managers, website building and hosting
companies, print and letter shops, and PR firms.
The BlueLens Franchise Group sells products and services to franchisees at costs designed to generate profits for the franchisee and the reseller in today's
competitive marketplace. While BlueLens Corporate provides suggested pricing based on its review of competitive service providers, franchisees and resellers
are free to establish their own prices. In fact, it is not uncommon for resellers to generate significant incremental revenue by bundling the charges for BlueLens
products and services with other value-added products and services provided by the reseller.
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