ebuzz - A New Impetus for Book Marketing

A New Impetus for Book Marketing

The Center for Media Research reports this week on an OTX survey that looked at how the TV writer's strike is affecting TV viewers' habits. Among the report's findings is the increase in other behaviors, such as going to movie theaters and purchasing or renting more DVDs.

15% of TV viewers agreed that they will likely record original episodes of their favorite shows, so they can watch them when they go into repeats. However, 29% said they will likely lose interest in many of the new shows that recently premiered, if they go into repeats soon.

What is noticeably absent is another option: reading. It seems that this is an ideal time for Barnes & Noble, Amazon, and Powells — not to mention the myriad small independent booksellers — to really hit consumers hard with ad campaigns that urge them to rediscover the lost art of reading, particularly in this holiday gift-giving season! Too late now perhaps for Christmas, it's still a great campaign idea: to read more in the new year.

And that's our take on the news today!

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