eBuzz - A Reminder of What Works with Email

A Reminder of What Works with Email

A recent article by Chad White in the Email Insider gives out such brilliant advice that we've thought to include it here . White has analyzed errors made in email campaigns over the past year and offers the following words of wisdom to live by:

1. Develop a pre-flight checklist and follow it every time.
2. One word: Spell-check.
3. View a test send in accounts from all the major email clients, or use a rendering tool to ensure consistent rendering across platforms.
4. If you make a mistake in an image, simply correct the source file.
5. Don't resend emails that contain minor mistakes. Only resend those where the mistake has significantly impaired the message.
6. If the error is significant, see if you can halt the send. You may be able to stop your entire list from receiving the erroneous email.
7. Develop a protocol for your apology emails, so you can respond quickly when serious mistakes happen.

Sound like common sense? We thought so, too; but apparently all of these notions have been ignored by any number of email campaigns over the past year. Ignore them at your peril ... and at the peril of making White's list next year!

And that's our take on the news today!

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