eBuzz - Bringing Home the BACN

Bringing Home the BACN

Trust Google to find ways of dealing with - and therefore "owning" - yet another new electronic media term: bacn. Wikipedia's already defined it, but it's in a Google blog that we learned this week how to deal with the myriad email messages people receive, messages they eventually want to read - just not now.

How can we as marketers make sure that our emessaging doesn't get treated like bacn - sequestered off in a folder "to do later" and possibly ignored altogether? One good way is to include dated incentives: sales that are only good this week, or offers that expire in the very near future. Putting them off until later may cause your customers to do the same.

And that's our take on the news today!

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