eBuzz - Comcast Is At It Again

Comcast Is At It Again

Comcast appears to be making the news again. You'll remember that back in August we reported in eBuzz that Comcast was restricting consumer use of its broadband lines without informing customers of what the magical number was Comcast claimed they had exceeded. Here we go again...

Last week the Associated Press reported that Comcast has been not only blocking Internet traffic using BitTorrent, it has, in essence, been doing the same thing that would happen if the U.S. Mail opened your letters and changed their content before sending them on to their recipients. "The interference," writes Peter Svennson, "which The Associated Press confirmed through nationwide tests, is the most drastic example yet of data discrimination by a U.S. Internet service provider. It involves company computers masquerading as those of its users."

And to put a face to the disgruntled customers Comcast serves, we have Mona Shaw, a 75-year-old who went to her local Comcast office to complain about service. She was kept waiting for two hours before being informed that the manager she needed to speak to had left for the day. Mona returned last Monday with a hammer and decimated the office, a move that may well have been applauded by Comcast users all over the country.

In a world where service providers are plentiful and options many, it's hard to understand why the same megalithic company continuously provides poor products, poor services, and poor support. It's even harder to understand how it gets away with it. Marketers need to be aware, always, of the Mona Shaws we serve. It's not that hard to avoid the hammer treatment!

And that's our take on the news today!

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