eBuzz - Email Marketing

Email Marketing

eWayDirect has been a market leader in emessaging for over seven years. We work with hundreds of companies to help them develop and execute profitable emessaging strategies.

Once, the U.S. Postal Service was considered the gold standard of direct marketing. Businesses would send out advertising campaigns or catalogues anywhere from four to 20 times a year and hope that their message reached the right audience, and that their "call to action" was sufficiently strong to entice readers to avail themselves of the services or products. We've all heard the statistics: a response rate of anywhere from one-quarter percent to two percent on mail is considered reasonable.

While this direct "snail mail" advertising still has its place in the market, it is not the cutting-edge technology that marketing-savvy companies are discovering in email marketing.

Email produces great, quick, and quantifiable returns. You can view clicks and opens, and even purchases in real time. You can run test programs in a matter of hours. And the results frequently outperform snail mail. And isn't that really what every business owner wants from a marketing program?

There are two major challenges facing marketers trying to develop or scale their emessaging program. The first challenge is executing true opt-in acquisition programs in order to build their email file. The second is deliverability — getting the mail through to the inboxes of their recipients.

While eWayDirect's emessaging technology has all the bells and whistles, it is in areas where there are the greatest challenges that we really stand out. We provide third party audited reporting on inbox deliverability and content rendering in real time. This information allows us to work closely with the ISPs on a continuing basis to get the mail into inboxes — and there is not additional charge for this service. There is no guesswork involved.

We also review your acquisition program strategy for best practices and make recommendations that will improve your acquisition program performance and your deliverability.

We are far more than an email service provider (ESP) — we are your emessaging partner, working with your strategically and on the execution side to deliver outstanding measurable results.

And that's our take on the news today!

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