eBuzz - It's All About the Client

It's All About the Client

Want to increase the number of people signing up for your mailings? Melinda Kruger, in this week's Email Insider, takes up an issue that has been true in marketing since the first wheels were invented and sold: it has to be about the client, not about the company.

In other words, what can you do for me?

Do you make it easy to sign up for your emailings? Easy to opt out? Is it quick and easy to register for your product demo or to gain access to your price listings? Does your website constantly tell the prospect or client what it is that you can do for them? Do you make a compelling case for prospects to sign up offering a discount on a first order, for example?

The most frequent mistake in website design is to use the landing page to tell your story. Does that work? Not if you want to sell something! Start by telling your prospect what you can do for them and get them interested enough to want to know more about you.

And that's our take on the news today!

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