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Local Search Rules - But It's Not All Mobile

An article in Click-Z this week made some predictions about the future of local search:

By my count, about 50 companies launched one or more sites dedicated to online local search. This is a 250 percent increase over 2006.For the past several years, there's been a subtle vertical segmentation in the local search space. Going forward, it'll be much more pronounced and deliberate. Keep in mind that so much of the success tied to social networking and mobile advertising is directly linked to the online local search space. Remember, today's local content is directly linked to the efforts and achievements made in years past.

A study by SEOmoz indicates that 81% of offline buyers locate their purchases online first, so it's clear that local search is in fact, as the Click-Z article indicates, a growing and important part of the customer acquisition equation. Linkage between that statistic and mobile search is an obvious one, but we'd do well to remember that most searches for purchases (as opposed to searches for, say, restaurants) remains a non-mobile function, and probably will be for the foreseeable future.

And that's our take on the news today!

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