ebuzz - Midyear Prediction Updates

Midyear Prediction Updates

Predictions for continued online growth are still going strong, according to a report on midyear updates released by MediaPost:

Warning that the "hyper acceleration" of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic's Magna Global unit this morning released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. While a relative slowdown for the new forms of ad-supported media, it is markedly better than the tepid 4.0% rate of growth another Interpublic unit, Universal McCann, predicts for traditional ad-supported media during 2009.

Among the major media, Coen projected Internet display advertising would grow the fastest this year, rising 12.0% over 2007, about three times the rate of all national ad-supported media combined.

That's certainly good news for companies considering starting—or enhancing current—paid search (or PPC) programs. Search marketing, whether PPC, SEO, or the new social network optimization opportunity, is a customer acquisition tool that no one can afford to ignore. Using search to bring prospects into other marketing opportunities such as email marketing is cost-effective and, as this new report reveals, popular method currently available.

And that's our take on the news today!

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