eBuzz - 'Tis the Season

'Tis the Season

It's hard to believe when one looks out the window, but we are fewer than 100 days away from Thanksgiving, and what that means is that it's time to be gearing up for holiday shopping.

A recent ClickZ article by search specialist P.J. Fusco noted that fact, along with making suggestions for how search can help drive holiday business to one's site. Online marketers can take a cue from the brick-and-mortar places and provide window-dressing, she suggests, but cautions that flash is not the answer: rather, emarketers should examine their site's navigation, and make sure that internal linking points visitors (and webcrawlers!) to seasonal and gift-related pages. Adding these new links on to the site's home page will boost the gift pages' PR and make them more visible.

'Tis indeed the season for thinking ahead. What emarketing and search tips do other online marketers have up their sleeves for the 2007 holiday season? It's time to be putting them in place — now.

And that's our take on the news today!

Click here to return to eBuzz Archives