eBuzz - Transition ... but quickly!

Transition ... but quickly!

MediaPost's Email Insider reported this week on its Retail Email Subscription Benchmark Study, noting that almost a third of the major online retailers in the study didn't deliver their first email within two weeks of the subscription date. Almost a fifth of them took more than a month to deliver that first email — or failed to deliver it at all.

The problems associated with this delay are clear: people could forget that they subscribed, have lost interest, or (perhaps most importantly) make judgments about the company's general reliability based on the reliability — or lack thereof — of its email policies.

One of the services that eWayDirect offers and highlights is transition marketing — immediately welcoming the new subscriber with special emails, offering some special opportunities as a reward for signing up, giving him or her a sense of the company and what can be expected in terms of email frequency and content. It's been our experience that this transition period ensures that the customer feels special and valued, and may have a positive impact on later spending.

And that's our take on the news today!

Click here to return to eBuzz Archives