BlueLens Products/Services - Email Marketing

BlueLens Franchise Group — A Clear Focus On Email Marketing

Email marketing has been around for years, and yet at the same time it’s brand-spanking new. Every marketer uses it, but few understand it. Email is by far the most profitable form of online marketing, and still few marketers take full advantage of it.

Terms associated with email marketing are used freely: opt-in, double opt-in, opt-out, confirmed opt-in, spam, CAN-SPAM, mailbox clutter, phishing, and so on; and every one is important to marketers trying to build and execute successful online marketing campaigns.

And just when you think you have it all figured out, the rules change, the ISPs find new ways to decide whose mail gets through and whose is blocked, whose mail goes to the inbox, whose is sent to the bulk folder, and whose is sent to that great void known to the ISPs and marketers as “missing.”

It also takes great technology for marketers to achieve optimal performance. Marketers need to test campaigns, segment lists and send out mailings the best days of the week and the best times of day. Most importantly, they need to track everything they do – messages sent, bounces, clicks and opens, orders taken and sales and items purchased, pages viewed – all right down to the list performance level, so that they can be smart marketers and make future campaigns perform even better than today’s.

The BlueLens franchisee understands the rules and keeps on top of the day-to-day changes. He or she proactively brings the latest and most important information and “know-how” to marketers using the BlueLens platform. He or she educates resellers and marketers to help them optimize performance. He or she helps them use the BlueLens technology to their best advantage. And he or she monitors their performance so they can consistently improve over time.

BlueLens franchisees are clearly focused on email marketing.