Email Marketing Tips - A Holiday Strategy

A Holiday Strategy

In the holiday selling season, the most frantic and exciting time of the year, it's time to put aside your marketing plan and your email strategy and just blast out mailings to everyone you've ever had on any list you've ever put together. Right?

Wrong.

What we just described is a mistake that many emarketers make, and it's never a good idea. You have an email strategy in place, and it works well. Why abandon it for this one season? On the contrary: this is the time to follow your strategy even more carefully, because you just know that your customers are getting inundated with email right now — both wanted and unwanted — and it's not going to take much for them to reach their tipping-point and say, "Enough!"

A good holiday strategy may well include increasing the frequency of your emailings — twice a week rather than once a week, for example — but no strategy involves changing your overall plan, reacting rather than acting, adding questionable addresses to your lists, or modifying the way you treat your customers.

The holiday season will tempt you to become more frantic in your marketing efforts to grab a piece of the lucrative seasonal pie. You deserve your part; but claim it in a way that is consistent with your plan.