Email Marketing Tips - Timing is Everything!

Timing is Everything!

Have you thought about the timing of your messaging program? If not, then it's time that you did!

Did you know that ...

• Weekends are becoming more and more the best days for b2c clients? This also applies to very early on weekday mornings — starting at six o'clock. Most people get up early on a weekend and navigate to their computers with a cup of coffee to catch up on personal emails and online shopping.


• For b2b, Wednesdays around 10 am and 2 pm work best? By Wednesday, most businesspeople are somewhat caught up in their work. By 10, they've read their morning mail; after lunch is a good downtime for exploring online options. Both these times get some decent open rates.

Keep in mind that this is different for every client depending on the company's individual audience. How do you determine what's best for your clients and customers? Test, test, test! With a few weeks of diligent testing, you can easily find what works best for your readers.