Email Marketing Tips - Transition Marketing

Transition Marketing

Transition marketing is a powerful online marketing strategy that welcomes prospects and optimizes their conversion to customers while increasing the likelihood of a lifetime relationship. By creating a transition window comprising a set period of time, and a program of strategically designed transition messages, companies can optimize the return on their acquisition budget and collect data that will ensure long-term results and define the value of acquisition programs and sources.

We have taken this process and made it a smooth and integral part of our total strategy and e-technology solution. As new prospects and customers are acquired, they are placed into a strategically designed transition program typically lasting two to four weeks. Our technology enables the program to be easily implemented and executed, with ROI results tracked to the source.

This program begins with specially designed mailings that introduce customers to the company, give them a sense of who the company is and how it does business, makes sure that customers know how to access more information, etc. Prospects and customers are also offered special benefits: a new-members-only sale, for example, or a series of coupons or special discounts for new members. The emphasis is on making these prospects and customers feel special and appreciated so that they value the company and are ready to be taken to the next level. 

Want to find out more about transition marketing and how it can help your company? Contact us at info@bluelensfranchisegroup.com and ask how!