Email Marketing Tips - What’s Hot? Resends!

What’s Hot? Resends!

What's hot in emessaging? Resends!

Our client results from January and February of this year are indicative of how significant the use of resends, specifically opener resends, can be to your bottom line.

Email campaigns are deployed as usual, and 12 hours later, resends are sent to the "openers" of each specific campaign. The resend contains a campaign related to the original ... but broader in scope, offering additional options for people to take action. The open rate for resends so far this year has been two to three times that of the original mailings, and typically boosts sales 15% to 20% for each given campaign!

The major data that can be pulled from this study is that resends work: the open rate and sales data on resends tell a powerful story.

Set up a resend program and monitor your own resend rates. We're sure you will achieve similar results!