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BlueLens Franchise Group — A Clear Focus On Franchisees

The road to success for a BlueLens franchisee is predicated on three key factors. The BlueLens team measures prospective franchisees against these factors (and other criteria) to select franchisees with the highest probability of success.

  1. As with most franchise businesses, the number-one key to success is sales ability and an affinity for sales, so we look for that in all candidates.
  2. In addition, we identify franchisees who want to follow a proven business model and want to focus their business on duplicating that model.
  3. Thirdly, specific to BlueLens Franchise Group, people with a background in direct marketing have an advantage out of the gate. Whether they worked in advertising, media, direct mail, or any of the other businesses that support marketers, they have built a contact network that will help them grow their business.

Will we accept people who don't meet all three of the above criteria? Of course. We take our time to look at each prospective franchisee individually and make our decision based on a strong belief that we can partner with that person to make him/her successful as a BlueLens franchisee.

The BlueLens support team has worked in the space for many years. We have a successful track record of enabling resellers to sell BlueLens products and services to their customers. We know what it takes and we're committed to providing every franchisee with the training and support he or she needs to be successful. We provide classroom and field training, as well as multiple mentors dedicated to helping BlueLens franchisees achieve their goals.

The mission of BlueLens Franchise Group is to help dedicated people who are looking to build their own successful business achieve success in the exciting, growing online marketing space.

The BlueLens Franchise Group is clearly focused on the franchisee.

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The parent company of BlueLens, eWayDirect, Inc., has been a market leader in online marketing services for over seven years. eWayDirect's profitable, proven business model has now been translated to an outstanding franchise opportunity available to a limited number of business professionals across the United States.

The current cost of a BlueLens franchise is $30,000. Franchisees receive exclusive rights to market to a minimum of 400 prospective targeted resellers in a geographic territory. Prospective resellers include advertising agencies, marketing consultants, list brokers and managers, website building and hosting companies, print and letter shops, and PR firms.

The BlueLens Franchise Group sells products and services to franchisees at costs designed to generate profits for the franchisee and the reseller in today's competitive marketplace. While BlueLens Corporate provides suggested pricing based on its review of competitive service providers, franchisees and resellers are free to establish their own prices. In fact, it is not uncommon for resellers to generate significant incremental revenue by bundling the charges for BlueLens products and services with other value-added products and services provided by the reseller.

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