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BlueLens Franchise Group — A Clear Focus On Franchisees

The road to success for a BlueLens franchisee is predicated on three key factors. The BlueLens team measures prospective franchisees against these factors (and other criteria) to select franchisees with the highest probability of success.

  1. As with most franchise businesses, the number-one key to success is sales ability and an affinity for sales, so we look for that in all candidates.
  2. In addition, we identify franchisees who want to follow a proven business model and want to focus their business on duplicating that model.
  3. Thirdly, specific to BlueLens Franchise Group, people with a background in direct marketing have an advantage out of the gate. Whether they worked in advertising, media, direct mail, or any of the other businesses that support marketers, they have built a contact network that will help them grow their business.

Will we accept people who don't meet all three of the above criteria? Of course. We take our time to look at each prospective franchisee individually and make our decision based on a strong belief that we can partner with that person to make him/her successful as a BlueLens franchisee.

The BlueLens support team has worked in the space for many years. We have a successful track record of enabling resellers to sell BlueLens products and services to their customers. We know what it takes and we're committed to providing every franchisee with the training and support he or she needs to be successful. We provide classroom and field training, as well as multiple mentors dedicated to helping BlueLens franchisees achieve their goals.

The mission of BlueLens Franchise Group is to help dedicated people who are looking to build their own successful business achieve success in the exciting, growing online marketing space.

The BlueLens Franchise Group is clearly focused on the franchisee.

A Unique
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Industry
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Economics

Industry Overview

A fast-growing market

Businesses are projected to dramatically increase their online marketing spending over the next five years.

Magazines, newspapers, and blogs are filled with stories about the difficult challenges marketers face from both domestic and international competitors, the economy, and how consumers are gaining more power every day. To face these challenges, marketers are shifting more of their advertising and marketing dollars from traditional offline sources (such as print and broadcasting) to new and exciting online technologies. It's becoming increasingly clear every day that companies that don't embrace online marketing are risking their very survival.

Just look at the numbers!

  • Spending on direct marketing commercial email in the United States will hit $600 million in 2008.
    (Direct Marketing Association - 2007)
  • U.S. spending on email advertising will grow to $2 billion by 2012 from $1.2 billion in 2007.
    (JupiterResearch - 2007)
  • Forrester Research estimates that search marketing will dominate online ad spending for the next five years. This year, search spending will reach $6.5 billion, or 41.4 percent of total online ad spending.
    (Forrester Research, "U.S. Online Advertising Forecast, 2006 to 2011")

A rapidly growing market + a proven business model = success!

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