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BlueLens Franchise Group — A Clear Focus On Franchising

The number-one reason to buy any franchise is the ability to build your own business working with a market leader with a proven business model, one that can be profitably replicated in a franchise environment.

Since 2000, eWayDirect has been a market leader in providing email and search engine marketing services to marketers. We have built a successful business based on best-in-class technology and truly outstanding customer service and support — the same service and support we provide to every franchisee.

  • Fact: Online marketing budgets are growing dramatically with no end in sight
  • Fact: Marketers outsource many services they need to execute their strategy
  • Fact: Traditional marketing service providers need to offer interactive services to keep their businesses strong and to initiate growth.

The BlueLens franchise business model provides traditional marketing service providers with a complete outsourced interactive division — giving them the opportunity to offer top-of-the-line email and search marketing services to their customers — with almost no cost of entry for the service provider. We help service providers develop new revenue streams... and strengthen their relationships with their customers.

The BlueLens franchisee, with a broad range of technology at his or her fingertips and with outstanding support and expertise provided by the parent company, is responsible for ensuring the success of marketing service providers who sign on to use BlueLens as their outsourced interactive division.

The successful BlueLens franchisee builds a solid, long-term business with recurring, predictable revenue generated from email and search marketing programs. In addition, the BlueLens franchisee works with other marketing professionals in a fast-paced, exciting, rapidly growing market.

The BlueLens Franchise Group is clearly focused on franchising.

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The parent company of BlueLens, eWayDirect, Inc., has been a market leader in online marketing services for over seven years. eWayDirect's profitable, proven business model has now been translated to an outstanding franchise opportunity available to a limited number of business professionals across the United States.

The current cost of a BlueLens franchise is $30,000. Franchisees receive exclusive rights to market to a minimum of 400 prospective targeted resellers in a geographic territory. Prospective resellers include advertising agencies, marketing consultants, list brokers and managers, website building and hosting companies, print and letter shops, and PR firms.

The BlueLens Franchise Group sells products and services to franchisees at costs designed to generate profits for the franchisee and the reseller in today's competitive marketplace. While BlueLens Corporate provides suggested pricing based on its review of competitive service providers, franchisees and resellers are free to establish their own prices. In fact, it is not uncommon for resellers to generate significant incremental revenue by bundling the charges for BlueLens products and services with other value-added products and services provided by the reseller.

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