Internet Marketing Franchise

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The BlueLens Model

Franchising • Opportunity • Profitability

BlueLens Franchise Group — A Clear Focus On Franchising

The number-one reason to buy any franchise is the ability to build your own business working with a market leader with a proven business model, one that can be profitably replicated in a franchise environment.

Since 2000, eWayDirect has been a market leader in providing email and search engine marketing services to marketers. We have built a successful business based on best-in-class technology and truly outstanding customer service and support — the same service and support we provide to every franchisee.

  • Fact: Online marketing budgets are growing dramatically with no end in sight
  • Fact: Marketers outsource many services they need to execute their strategy
  • Fact: Traditional marketing service providers need to offer interactive services to keep their businesses strong and to initiate growth.

The BlueLens franchise business model provides traditional marketing service providers with a complete outsourced interactive division — giving them the opportunity to offer top-of-the-line email and search marketing services to their customers — with almost no cost of entry for the service provider. We help service providers develop new revenue streams... and strengthen their relationships with their customers.

The BlueLens franchisee, with a broad range of technology at his or her fingertips and with outstanding support and expertise provided by the parent company, is responsible for ensuring the success of marketing service providers who sign on to use BlueLens as their outsourced interactive division.

The successful BlueLens franchisee builds a solid, long-term business with recurring, predictable revenue generated from email and search marketing programs. In addition, the BlueLens franchisee works with other marketing professionals in a fast-paced, exciting, rapidly growing market.

The BlueLens Franchise Group is clearly focused on franchising.

A Unique
Opportunity		 Industry
Overview		 Support & Services
 Franchise
Success		 Economics

Industry Overview

A fast-growing market

Businesses are projected to dramatically increase their online marketing spending over the next five years.

Magazines, newspapers, and blogs are filled with stories about the difficult challenges marketers face from both domestic and international competitors, the economy, and how consumers are gaining more power every day. To face these challenges, marketers are shifting more of their advertising and marketing dollars from traditional offline sources (such as print and broadcasting) to new and exciting online technologies. It's becoming increasingly clear every day that companies that don't embrace online marketing are risking their very survival.

Just look at the numbers!

  • Spending on direct marketing commercial email in the United States will hit $600 million in 2008.
    (Direct Marketing Association - 2007)
  • U.S. spending on email advertising will grow to $2 billion by 2012 from $1.2 billion in 2007.
    (JupiterResearch - 2007)
  • Forrester Research estimates that search marketing will dominate online ad spending for the next five years. This year, search spending will reach $6.5 billion, or 41.4 percent of total online ad spending.
    (Forrester Research, "U.S. Online Advertising Forecast, 2006 to 2011")

A rapidly growing market + a proven business model = success!

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