About BlueLens - A Letter from the President

A Letter From The President

Hello, and thank you for visiting our BlueLens eMarketing franchising website!

We hope you'll take the time to carefully evaluate the opportunity we offer, because it is different than most - and, we believe, comes with greater opportunity than most. We invite you to become part of the rapidly changing way that businesses market their products and services.

Business owners know that excellent products and service are no guarantee of success. A healthy business needs a strong customer base; and how effectively a business markets itself makes all the difference in its bottom line. That is what the BlueLens emarketing program provides: a business opportunity that is exciting, technologically at the forefront, has measurable results, and is re-defining what direct marketing means.

Email and Internet marketing are part of the BlueLens emarketing story — but of course there is far more to it.

Email marketing is rapidly growing in popularity, and with good reason. Gone are the days when a simple radio commercial, newspaper print ad or even "snail mail" campaign can deliver both the results and the supporting information that business owners need to effectively market their product and services. The Internet has changed everything.

In the June 25, 2007 issue of Business Week, Jack and Suzy Welch say: "We'd rate e-mail up there as one of the greatest transformation innovations of all time, in that you can say that it changed everything. Business is faster and more competitive because of e-mail."

We know the future of direct marketing, because we have helped write it. Now we're offering the opportunity to the right people to join us in helping businesses everywhere market themselves more efficiently.

In evaluating any franchise opportunity, please bear in mind that there are as many different types of franchise opportunities as there are automobiles on the road. With the right partner, franchising is a business model that allows you to get a jump start on the road to success, because of the knowledge and experience of the franchisors.

We're excited about what we have built. We know it works. We'd like the chance to talk with you if you are interested after you read the information on this website. If you think that a BlueLens emarketing franchise might be right for you, why don't you fill out the Preliminary Information Sheet and submit to us?

Or, in the meantime, if you have any questions, please don't hesitate to call us. Better yet, send me an email (neil@bluelensfranchisegroup.com) and I'll get right back to you.

Sincerely,

Neil Rosen
Founder, president, and CEO
eWayDirect., Inc.