Internet Marketing Franchise

The Opportunity

The BlueLens Model

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BlueLens Franchise Group — A Clear Focus On The Opportunity

The current cost of a BlueLens franchise is $30,000. Franchisees receive exclusive or semi-exclusive rights to a geographic territory. The number of franchises offered in a geographic area is dependent on the number of targeted resellers in the area. Each franchise unit consists of a minimum of 400 prospective resellers. Prospective resellers include advertising agencies, marketing consultants, list brokers and managers, website building and hosting companies, print and letter shops, and PR firms.

Once the BlueLens franchisee signs on a reseller to participate in the program, he or she works closely with the reseller to take BlueLens products/services to the reseller's customers. BlueLens Corporate assists the franchisee by providing, among other things, website evaluations to identify prospective search marketing opportunities, email evaluations for prospective email customers, and consultations, online demos, and webinars for franchisees, resellers and marketers.

As resellers sell BlueLens email and search services to their customers, they charge set-up fees as well as predictable ongoing monthly fees with monthly minimums. We've found that marketers using our products/services stay with the program for extended periods of time, expanding their business year to year, and increasing the revenue they generate for the reseller and the franchisee.

After paying BlueLens for services, the franchisee and reseller generate revenue of their own. As a franchisee develops his or her territory, revenue grows via signing on additional resellers, having resellers add marketers to the platform, and through the organic growth of the marketers using the platform.

BlueLens Corporate provides outstanding support and service to franchisees, resellers, and marketers, being focused on helping marketers meet and exceed their interactive marketing goals.

BlueLens franchisees are clearly focused on the opportunity.

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Economics

The parent company of BlueLens, eWayDirect, Inc., has been a market leader in online marketing services for over seven years. eWayDirect's profitable, proven business model has now been translated to an outstanding franchise opportunity available to a limited number of business professionals across the United States.

The current cost of a BlueLens franchise is $30,000. Franchisees receive exclusive rights to market to a minimum of 400 prospective targeted resellers in a geographic territory. Prospective resellers include advertising agencies, marketing consultants, list brokers and managers, website building and hosting companies, print and letter shops, and PR firms.

The BlueLens Franchise Group sells products and services to franchisees at costs designed to generate profits for the franchisee and the reseller in today's competitive marketplace. While BlueLens Corporate provides suggested pricing based on its review of competitive service providers, franchisees and resellers are free to establish their own prices. In fact, it is not uncommon for resellers to generate significant incremental revenue by bundling the charges for BlueLens products and services with other value-added products and services provided by the reseller.

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