Getting Extra Mileage
The holiday season is a competitive one for search marketing, as you all no doubt are aware. But there's still time to get a
little extra mileage out of your campaigns before all the money's been spent!
- Focus on your paid advertising now. This is the route to the quickest results in search
marketing, and it will get you the most bang for your buck throughout December. Pay close attention to your creative: that's where you're
catching (and holding!) consumers' attention.
- Decorate your website for the holidays! If you haven't already done so, make sure that your website has specific
pages for holiday specials. Provide anchor links from your home page and backlinks from other sites as possible.
- This isn't the time to neglect content! One of the adages of SEO is that your site should not only sell, but be a
resource in your field. So take those special holiday-specific pages and fill them with tips! Everyone's looking for extra help at this time
of year: make sure that you're there for them. (Don't make the tips useful exclusively for your products, however: consumers want to
trust you to give them real information, not something that directs them into the sales funnel.)
- Check out what people are searching for in your field and take notes: everything you learn this year
can be put to good use in 2008!
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