PPC Tips - Holiday PPC Plan

Holiday PPC Plan

'Tis the season for holiday traffic and sales! Are your paid search ads ready to capture holiday searchers? During the holiday season, traffic and conversions can increase up to 40% for your business, so unroll the lights, get the tinsel out, and let's decorate your paid search ads to help drive the holiday spirit.

Ensure that you're getting the most out this holiday season's traffic by ...

• Updating or refreshing your holiday keyword list. Ensure you have the right keywords to help guide holiday searchers to your products and holiday promotions. This can be as easy as adding holiday modifiers to your keywords or updating your keyword list with special holiday products or deals. You can also build out holiday keywords for any special holiday landing pages you may have developed like "holiday gift guides" or "Christmas Specials."


• Tailoring your creative with holiday messaging. The holidays are a great time to refresh your creative and draw more holiday traffic to your site. Holiday creative will make searchers feel like you have new or updated content on your site and they should check it out. You can also incorporate any holiday specials or promotions to help give you an edge over your competitors and entice holiday searchers to your site.


• Developing holiday specific landing pages. Create one or two landing pages that showcase holiday items and promote holiday specials or discounts. Use your holiday modified keywords and product keywords that are related to take searchers to the holiday landing pages and continue driving searchers to the most relevant page with your other keywords.