Priority1email

BlueLens Franchise Group — A Clear Focus On Priority1email

Priority1email (P1) is an outstanding new proprietary BlueLens product available to franchisees. Priority1email enables marketers to communicate directly with end users (customers and prospects) outside of the clutter of their email box and bypassing ISPs. It guarantees 100% inbox delivery, 100% of the time.

Franchisees use P1 to enable marketers to identify and isolate their best and most enthusiastic customers on a private communications channel linked directly to customer desktops. The functionality is built on LAMP technology and is fully integrated with the BlueLens email platform. One of the benefits of Priority1email is that it creates multiple new branding and revenue opportunities for marketers.

Initial test studies with Priority1email indicate that marketers can expect open and click results exceeding email results by four to six times. The application can easily be customized to meet specific needs of marketers, and franchisees and resellers are able to demonstrate its effectiveness through personalized demos for prospects.

Through Priority1email, franchisees have a competitive edge in the marketplace. Like all BlueLens products, it puts franchisees a step ahead of the competition.

The BlueLens Franchise Group is clearly focused on emerging technologies.

Industry Overview

A fast-growing market

Businesses are projected to dramatically increase their online marketing spending over the next five years.

Magazines, newspapers, and blogs are filled with stories about the difficult challenges marketers face from both domestic and international competitors, the economy, and how consumers are gaining more power every day. To face these challenges, marketers are shifting more of their advertising and marketing dollars from traditional offline sources (such as print and broadcasting) to new and exciting online technologies. It's becoming increasingly clear every day that companies that don't embrace online marketing are risking their very survival.

Just look at the numbers!

Spending on direct marketing commercial email in the United States will hit $600 million in 2008.
(Direct Marketing Association - 2007)

U.S. spending on email advertising will grow to $2 billion by 2012 from $1.2 billion in 2007.
(JupiterResearch - 2007)

Forrester Research estimates that search marketing will dominate online ad spending for the next five years. This year, search spending will reach $6.5 billion, or 41.4 percent of total online ad spending.
(Forrester Research, "U.S. Online Advertising Forecast, 2006 to 2011")

A rapidly growing market + a proven business model = success!

BlueLens Products/Services

BlueLens Franchise Group — A Clear Focus On Priority1email

Industry Overview