BlueLens Franchise Group — A Clear Focus On Profitability
The BlueLens Franchise Group focuses on profitability in part to ensure our ability to provide cutting-edge products and services … as well as outstanding support to our franchisees, resellers and marketers. At the same time, we are focused on the need for BlueLens franchisees to be profitable in order to build successful businesses that support their famililes and contribute to their communities. Finally, we understand that BlueLens resellers need to be profitable to support their own business operations and to provide the outstanding products, services, and support that their customers have come to expect from them over the years.
For all of this to happen, marketers need to use BlueLens products and services to acquire new customers and deploy profitable marketing strategies of their own.
For each dollar spent by a marketer on BlueLens products and services, a reseller sees anywhere from $ .10 to $ .50. The franchisee sees anywhere from $ .20 to $.40. The remainder goes to BlueLens Franchise Group for product and service charges, for franchise fees, and to create a nationwide advertising fund.
The BlueLens Franchise Group sells products and services to franchisees at costs designed to generate profit for the franchisee in today’s competitive marketplace. BlueLens Corporate supplies franchisees with recommended pricing for resellers, but the prices franchisees charge resellers are derived at individually by the franchisee and will vary in different markets and for different customers.
By the same token, BlueLens supplies recommended pricing for resellers to use when selling BlueLens products and services to their customers. Often, however, the pricing a reseller charges for BlueLens products and services is bundled with other products/services the reseller provides.
All of our recommended pricing is based on a strong overall knowledge of the market, and will change over time as market conditions change.
It is recommended that individuals considering becoming BlueLens franchisees build out their own financial models based on BlueLens costs, and be sure they feel comfortable that in their specific market they, and their resellers, can build profitable businesses.
BlueLens franchisees are clearly focused on profitability.
