BlueLens Franchise Group — A Clear Focus On Search Marketing
Search marketing is the way marketers execute advertising campaigns on search engines such as Google and Yahoo!. It is a multi-billion-dollar industry that enables marketers to use cutting-edge customer acquisition techniques to get their brand seen by more and more potential customers every day.
Search marketing begins with paid search, or pay-per-click. For marketers who want to get their website noticed right away, there is no better or faster way to go than through paid online advertising. It allows marketers to control their message and reach targeted prospects. Best of all, no payment is made until a prospect clicks on an ad!
Search engine optimization (SEO) creates additional opportunities to generate leads from the search engines. SEO is a process whereby marketers make changes to their websites to allow them to "rank" for the search terms (keywords) they choose. Only 11% of commercial websites are currently optimized for search marketing, creating a huge opportunity for marketers, resellers, and the BlueLens franchisee.
Finally, social networking optimization (also known as SNO) completes the search marketing triad, leveraging the power and popularity of social networking sites to enhance the search marketing effort.
The BlueLens franchisee understands these different branches of search marketing and knows what to recommend to resellers and marketers.
He or she keeps abreast of the changes in the search marketing landscape and uses that information to guide reseller and client choices. As marketers learn to successfully use search engines to generate profitable leads, they can increase their PPC and SEO budgets to build their business, generating additional revenue for resellers and franchisees.
BlueLens franchisees are clearly focused on search marketing.
