Images and Universal Search
Don't forget images! With Google's new emphasis on universal search, it's clear that using more media will bring more visitors to your
website. Optimizing with images is a quick and easy way to take advantage of existing technology.
Start by simply adding an image to any press releases that you send out — the picture of the person or people referred to in the release,
or an image from your own stock photos (including graphs, charts, etc.) that fits well with the theme. Remember to title the image
(whichever press release service you use will have directions for titling your image, and of course you'll name it before you upload it as well)
with the same keywords that are targeted in your press release, and you'll get more SEO mileage from it every time!
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