SEO Tips - Optimize for the Recession

Optimize for the Recession

With the U.S. economy causing concern, it's easy to wonder if a search marketing campaign should be left by the wayside. Au contraire: this is the time to implement a robust search engine optimization program that speaks to consumers’ concerns!

Remember that the great strength of your website is that it’s not static. This attitude will enable you to respond to uncertainty about the economy in the same manner that you adjust for seasonal shifts in consumer interest and spending.

Optimize for a recession by:

• Offering attractive online perks that aren't available elsewhere: sales, free shipping, two-for-one specials, etc. all assure customers that they're saving money by shopping with you. Optimize a page that catches terms such as "reasonable pricing," “free bonus,” etc.


• Make sure that you're getting the word out about these specials by taking advantage of universal search: do a short video about your specials, use tagged images, etc., and make sure that they're available through Flickr, YouTube, etc.


• Even if you own a brick-and-mortar shop, emphasize the savings in transportation costs (gas, etc.) for consumers who shop online. This is a good time to develop that side of your business.

Don't forget that one of the strengths of SEO is its ability to stay around long after the marketing budget has run out. Invest now and it will help you do well in the future, no matter what the economic climate.